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Hyundai Luxury Sports Coupe Concept HND-9 Makes its World Debut at the 2013 Seoul Motor Show

March 28, 2013 – Hyundai Motor Co., the fastest-growing automaker by brand, today staged a world-premiere of the HND-9, its latest luxury sports coupe concept that illustrates the company’s future design direction.

“HND-9 will give customers a glimpse of Hyundai’s future luxury sports coupe models,” said Suk-Geun Oh, head of Hyundai Design Center. “Representing an evolution of Hyundai’s ‘Fluidic Sculpture’ design philosophy, the rear-wheel drive sports coupe concept balances high performance with a sophisticated image.” The concept was unveiled at the 2013 Seoul Motor Show.

The HND-9 is the ninth concept model developed by the Hyundai Motor Group’s R&D Center in Namyang, Korea. Based on a modern reinterpretation of an elegant, classic premium sports coupe, sophisticated details in every design element of the car reinforce a premium look. The vehicle, with its dramatic, long hood and wheelbase, has an overall length of 4,695mm, width of 1,890mm and height of 1,340mm with a 2,860mm wheelbase.

Equipped with 3.3-liter turbo GDi engine and 8-speed auto transmission, HND-9 delivers a maximum output of 370ps, while its exterior design exudes a befitting image of the powerful performance.

Fluidic yet sleek character lines that stretch from headlamp to trunk, voluminous, powerful car body and a striking, wide hexagonal-shaped radiator grille enhance the vehicle’s high performance image. Moreover, butterfly doors, sculptural rear combination lamps, and dual tailpipes placed on both sides, give the car a sleek, futuristic look. Twenty-two inch alloy wheels – mixed with carbon materials - also contribute to great styling, while lowering its weight.

Like its exterior, the interior styling of the HND-9 was designed to deliver a modern, luxurious driving experience. Three key concepts were embedded into the interior design to realize this goal: spiral sculpture, elegance and high-tech interface.

Based on the spiral sculpture concept - derived from Hyundai’s Fluidic Sculpture design philosophy - dynamic and distinctive spiral-shaped metal lines frame the entire interior in a speedy and rhythmical way, creating a unique layout.

The seats are made of sporty yet luxurious mesh, and depending on which angle they are seen from, they project different colors, exuding elegance and mystique. The driver-oriented, high-tech interface is modeled after a cockpit, offering both improved functionality and aesthetics, optimized for dynamic driving.

Including its world-premiere concept, Hyundai exhibits a total of 30 cars and 11 new technologies in 10 specialized zones, including displays for children. Hyundai’s booth, the largest at the show, is based on a theme called ‘Brilliant Moment O.’ The letter ‘O’ represents both Hyundai’s will to strengthen its basics (zero) and its communication with customers (circle).

Furthermore, as part of the company’s continued efforts to realize its ‘Modern Premium’ values, Hyundai introduced a variety of both internal and external collaboration projects. Namely, the ‘i40 Art Car,’ ‘My Baby’ project and ‘Equus by Hermes’ concept car showcase Hyundai’s brand enhancement efforts through design.

“Hyundai Motor has come a long way. However, we will not rest on our laurels, but continue putting forth our utmost efforts to deliver Hyundai’s unique ‘Modern Premium’ values to more customers,” said Choong Ho Kim, President and CEO of Hyundai Motor.

--Courtesy of Hyundai News

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Spring Cleaning Tips For Your Car

• Remove clutter from your car. Vacuum the carpeting; Windex the windows; wipe the headlights with a soft, damp rag. Wash and wax your vehicle to remove winter salt and grime and protect the finish.
• Cooling system (radiator): flush and refill according to the service manual’s instructions. The level, condition and concentration of the coolant should be checked periodically. Important — first let the engine cool down before removing the radiator cap.
• Replace worn wiper blades and always have plenty of washer solvent on-hand to combat summer’s dust and insects.
• If your engine is experiencing hard starts, rough idling, or stalling, have it fixed. Often times, the trouble stems from basic things like worn spark plugs, a dirty air filter, or bad ignition wires, but if you’re not mechanically inclined whatsoever, it’s best to go straight to a professional. (Taking care of little things early will likely improve your gasoline mileage and prevent minor problems from becoming expensive repairs later on.)

-Courtesy of RoadAndTravel.Com

METS AND HYUNDAI REACH MULTI-YEAR PARTNERSHIP FOR HYUNDAI CLUB AT CITI FIELD

The New York Mets and Hyundai Motor America today announced a multi-year partnership for naming rights to the Hyundai Club at Citi Field, putting the spotlight on the Hyundai brand in the New York area as it continues to launch new vehicles and attract more customers.

The Hyundai Club, formerly known as the Champions Club, is an all-inclusive premium seating area located on the field level behind home plate with 660 seats spanning to the dugouts. The gourmet buffet includes a daily chef selection of carved meats and pasta and unlimited non-alcoholic beverages. A selection of peanuts, popcorn, fresh baked cookies and ice cream are also available.

Hyundai will have the exclusive right to showcase one of its vehicles on the Field Level concourse in front of the club for all 81 games. The multi-year agreement is an expansion of a partnership that began last year with an outfield sign and presence on SNY.

“Citi Field provides a great venue to showcase an award-winning Hyundai line-up that continues to get even stronger,” said Ken Bloech, General Manager for Hyundai Motor America’s Eastern Region. “Over the course of the season, we look forward to having Mets’ fans enjoy games from the comfort of the Hyundai Club. We’ll also be displaying a range of vehicles from an all-new, three-row Santa Fe that’s perfect for families to a redesigned Equus sedan that delivers a higher level of refinement for the luxury segment.”

“We are proud to grow our relationship with Hyundai to including branding rights for one of the premiere seating locations at Citi Field,” said Dave Howard, Executive Vice President Business Operations. “Hyundai is the latest partner to join us for what will be an exciting All-Star season for Mets fans.”

--Courtesy of Hyundai